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The Battle To Get Traffic To Your Website

RRP $18.99

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At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.


Facebook Traffic

RRP $12.99

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As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is only tool that you can use to obtain your objectives. Don't become so focused on this social networking website that you end up ignoring all of the other options available to you to drive traffic to your site, build a community, and generate sales and conversions. Learn more thru this book.


Financial Simulation Modeling In Excel + Website

RRP $255.99

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"I've worked with simulation in business for over 20 years, and Allman really nails it with this book. I admit that I own his previous book on structured finance cash flows, but I was surprised by what I found in here. He addresses the fundamental questions of how decision makers react to simulations and his read was very much in accordance with what I've experienced myself. When it came to the nuts and bolts of describing the different types of simulation analysis the book becomes incredibly detailed. There is working code and models for a fantastic array of the most common simulation problems. If you're so inclined, the book very carefully steps through the tricky math needed to really understand the theory behind stochastic modeling in finance. If you're preparing models that include any kind of randomization or stochastic modeling component, this book is a must-read, a tremendous value and time-saver." ? David Brode of The Brode Group

A practical guide to understanding and implementing financial simulation modeling

As simulation techniques become more popular among the financial community and a variety of sub-industries, a thorough understanding of theory and implementation is critical for practitioners involved in portfolio management, risk management, pricing, and capital budgeting. Financial Simulation Modeling in Excel contains the information you need to make the most informed decisions possible in your professional endeavors.

Financial Simulation Modeling in Excel contains a practical, hands-on approach to learning complex financial simulation methodologies using Excel and VBA as a medium. Crafted in an easy to understand format, this book is suitable for anyone with a basic understanding of finance and Excel. Filled with in-depth insights and expert advice, each chapter takes you through the theory behind a simulation topic and the implementation of that same topic in Excel/VBA in a step-by-step manner.

  • Organized in an easy-to-follow fashion, this guide effectively walks you through the process of creating and implementing risk models in Excel
  • A companion website contains all the Excel models risk experts and quantitative analysts need to practice and confirm their results as they progress
  • Keith Allman is the author of other successful modeling books, including Corporate Valuation Modeling and Modeling Structured Finance Cash Flows with Microsoft Excel

Created for those with some background in finance and experience in Excel, this reliable resource shows you how to effectively perform sound financial simulation modeling, even if you've yet to do extensive modeling up to this point in your professional or academic career.


Traffic In Towns

RRP $370.99

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Traffic in Towns, also known as the Buchanan Report, is regarded as one of the most influential planning documents of the twentieth century. The report reflected mounting concern about the impact on Britain's towns and cities of rapid growth in the ownership and use of motor vehicles. Its purpose was to evaluate policy options for reducing the threat of traffic congestion to urban circulation and quality of life.

Two main conclusions were drawn from the report: firstly, the need for large-scale reconstruction to make Britain's cities fit for the 'motor age', including split-level megastructures and urban motorways; and secondly, the simultaneous need to preserve parts of the city, especially residential areas as car-free zones or 'environmental areas'.

In Britain, successive governments drew back from implementing the full recommendations of the Study Group, despite initial cross-party support. The prohibitive cost of city-centre redevelopment and motorway construction meant a 'comprehensive' solution to the problem of urban traffic on Buchanan lines was never attempted. However, local authorities in a variety of British cities, such as Glasgow, Leicester and Leeds took up aspects of the Report. Internationally, too, the Report had a major impact in countries such as Sweden, Italy and Australia.

In the longer term, the influence of the Report may be best judged by the incremental changes it set in train such as pedestrianization of city centres, traffic calming, and other measures linked to Buchanan's concept of 'environmental areas'. In focusing attention on the effects of mass motorization on the urban environment Traffic in Townsset the terms of debate for a generation, pre-figuring recent discussion about the car and urban sustainability.



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