Is So You Have a Website for Now What for you?
Let's first look at four simple questions:
1. Are you happy with the way your website is performing today?
2. Is your website helping you capture leads and close sales?
3. Is your business helping you and your business reach its goals?
4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?
How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?
As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!
But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?
These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!
What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:
*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?
*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.
*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?
*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?
*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.
At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
In association with makemoneyfromhomelionsclub.comNO PRIOR EXPERIENCE REQUIRED. ALL INSTRUCTIONS ARE FULLY DETAILED AND STEP-BY-STEP SO ANYONE CAN FOLLOW THEM EASILY.Learn how to make a professional website or blog on your own domain in less than a couple of hours, and learn how to do it all using the Internet's most popular Content Management System: WordPress. No coding knowledge is required to use WordPress...if you can use Microsoft Word, you can make a professional website with WordPress (WordPress is software that is completely free). It is all taught in step-by-step lessons in this book (with links to supporting video lessons for extra clarity - the video lessons show you the entire completion of mikeomarwebsites.com from beginning to end). With the lessons taught in my book, you will be able to create any type of website that you want with any kind of look that you want, from personal blogs to professional business websites to e-commerce websites. Also, included as a bonus chapter, an introduction to how to build passive income websites using WordPress, and how making money online actually works! Here are the topics covered in my book:TECHNICAL / SETTING UP:- The SMARTEST and CHEAPEST way to buy a domain.- The SMARTEST and CHEAPEST way to buy a hosting package.- Linking your domain to your hosting account and installing WordPress.BASICS: - An introduction to WordPress and best Search Engine Optimization (SEO) settings for your website.- How to add pages for regular websites.- How to add posts for blogs. - How to add pictures and links. - How to set up a sidebar using widgets.- How to change the look of your website with different themes. - How to add a contact form, plugins, and social media buttons.ADVANCED:- How to install Google Analytics for tracking.- How to add "buy now" PayPal buttons.- How to add an interactive "Google Maps" map to your website.- How to set up a mailing list / newsletter (and best practices for doing so).- How to protect your website from hackers, malware, and other viruses. - Resources for e-commerce websites, doing keyword research, doing link building and SEO, affiliate marketing, membership websites, outsourcing, video recording, and more!AN INTRODUCTION TO MAKING MONEY ONLINE:- What are some of the most common methods for making money online? - What is the simplest way to make passive income online? - If I want to make money online, where do I start? - The Structure of a $1,000 per Month Passive Income Website.This book will enable you to build a professional website on your own domain in less than a couple of hours AND teach you a skill set that will blow open your possibilities for entrepreneurship!
This book examines anti-corporate activism in the United States, including analysis of anti-corporate challenges associated with social movements as diverse as the Civil Rights Movement and the Dolphin-Safe Tuna Movement. Using a unique dataset of protest events in the United States, the book shows that anti-corporate activism is primarily about corporate policies, products, and negligence. Although activists have always been distrustful of corporations and sought to change them, until the 1970s and 1980s, this was primarily accomplished via seeking government regulation of corporations or via organized labor. Sarah A. Soule traces the shift brought about by deregulation and the decline in organized labor, which prompted activists to target corporations directly, often in combination with targeting the state. Using the literatures on contentious and private politics, which are both essential for understanding anti-corporate activism, the book provides a nuanced understanding of the changing focal points of activism directed at corporations.
This book is filled with excellent start to finish information on how to make your very first website using WordPress. This Book Includes Following Topics Index: Introduction Chapter 1 How To Create Your Own Website Through Wordpress In "5 Minutes"? Wordpress.Com Is Divided Into 3 Categories Which Are: (a)Wordpress.com for Beginner: (b)Wordpress.com for Premium: (c)Wordpress.com for Business. Limitation Of Free Hosting Service Chapter 2 Create The Website With Own Domain Name Chapter 3 How To Rent The Hosting Service Hosting Space How To Choose Web Hosting Service? Chapter 4 How To Point A Domain Name To Your Website? Get Your Web Host's Name Servers Enter The Name Servers Into Your Registrar's Settings For Your Domain Chapter 5 How To Install Wordpress In Cpanel? Get The Files Onto Your Server Set Up The Database: Chapter 6 How To Add A Page In A Wordpress? Chapter 7 How To Create Category In Wordpress? Chapter 8 How To Add A Post In A Wordpress? Chapter 9 How To Add "Menu" In A Wordpress? Chapter 10 What Are Widgets? How To Add "Widget" In A Wordpress? Chapter 11 Install Plugins To Get The Most Out Of Your Website 1.SEO Plugins For Wordpress 2.Newsletter Plugins For Wordpress: 3.Social Media Plugins For Wordpress: 4.Mobile Friendly Plugins For Wordpress: 5.Widgets Plugins For Wordpress: 6.Google Adsense Plugins For Wordpress: Chapter 12 Best Themes For Wordpress